Here is another great article from Smashing magazine on the new SEO challenges we face daily.
Due to big changes in the SEO landscape, designers, photographers, videographers and writers have new opportunities to build their reputation, expand brand awareness and generate more leads. This post describes five important developments that content creators should be aware of, and then we’ll outline several ways to capitalize on them.
Five SEO Developments That Favor Content Producers
Thanks to self-publishing and social networks, the world is drowning in content. Google’s response: make it easy for searchers to drill down to exactly what they are looking for. Today, we can perform a search and look at the results all together in one big chunk, or we can carve off just a piece. We can look at search results from complete strangers, from people we know or from both.
In the past, search results simply connected keywords to websites. Today, in pursuit of an easier way to drill down, Google also connects keywords to social networks, user behavior and authors. Here are five ways this is playing out, and why it’s all great news for content creators.